About me
Stockholm-based Ux designer with a strong opinion about
User research, design organization alignment and growth flows.
My drive
I’m a dynamic Senior Product Designer with 6 years of experience, currently based in Stockholm.
At Sinch—a global leader in cloud communications—I focus on enhancing user experiences across our web platform. I work closely with the SaaS Framework and Connectivity teams to streamline user flows and bring consistency across products.
Beyond interface design, I organize cross-team alignment workshops to foster collaboration and shared ownership. These sessions bring designers together to co-create thoughtful, scalable solutions.
I rely on quantitative data to inform my decisions and take an analytical approach to solve complex UX challenges—ensuring both user satisfaction and business results.
Mentorship is another part of my design practice. I enjoy supporting other designers in their growth, sharing what I’ve learned, and learning from them in return.
I’m excited to keep growing through work that blends strategic thinking, design systems, and collaboration—and to lead initiatives where great design makes a real difference.
Achievements
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Design for Localization
Designed for global audiences by applying research-driven insights to adapt interfaces for different user behaviors, cultural contexts, and market needs—ensuring usability across regions. -
E-commerce Optimization
Improved e-commerce performance by applying UX research insights, advocating for users, and prototyping solutions that increased conversion rates and usability. -
Startup UX Leadership
Led the UX team at a green startup for two years, navigating the fast-paced challenges of early-stage product development and building sustainable, user-centered solutions. -
Qualitative Research Expertise
Generated actionable qualitative insights for circular B2B services, international e-commerce platforms, and digital tools—grounding design decisions in user behavior and needs. -
Driving Platform Unification Through Design
Led international workshops to align teams and unify fragmented platform experiences. By advocating for simplicity and clarity, I helped turn complex systems into cohesive, scalable interfaces—using design as a tool for innovation. -
Educational Leadership
Taught over 30 students the fundamentals of digital prototyping and usability testing through hands-on workshops and mentorship.
Skills
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Be flexible when results show a new direction to take.
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UX and visual design applied to Accessibility WCAG 2.0 guidelines.
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Flexible with different screen dimensions, from Responsive systems to native Mobile (Apps).
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UX applied to digital marketing focusing on social media and qualitative analytics.
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Use rapid prototyping in every project phase to communicate the design, from wireframes to pixel-perfect designs.
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Workshop facilitator for improving design processes, solving design problems, and business models.
Tech tools
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Prototyping tools like Figma (I have teached a class on it).
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Qualitative research tools and techniques like Maze, Dovetail, Amplitude, Datadog, Appcues, Usertesting, Dovetail, Pingpong and Hotjar.
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Agile tools (Jira and Github) to improve design-developer communications.
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Lovable for fast interaction Ui, validation and fun projects